I recently stumbled across methproject.org., a website that’s part of Thomas M. Siebel’s campaign to help end teenagers’ curiosity to try crystal meth for the first time. He first launched his campaign in Montana and did a documentary for HBO called “Montana Meth”. The campaign has since then launched nationally into the internet, radio commercials and billboards. But what really grabbed my attention were the T.V. ads.
Focused on dark situations and perceptions that are influenced by just trying meth once, the 30-second ads artistically portray their characters and situations in various themes and genres. All of them are entertaining (as well as message-driven), but these following few are my favorites:
Bathroom - This one has kind of an old-school horror movie feel. She finds something like a monster from another universe in her bathtub (so my imagination says). A product of herself has come to warn her. Fate and transcendence seem to emanate here.
O.D. – This one seemed to have a bit of a dark fantasy, surreal effect to it. A double-universe that one character is connected to.
Laundromat – The two themes from the bathroom ad are reiterated here. The part that particularly drew me in about this ad was the interaction between the meth-head and the woman with her baby. It showed insight into his self-reflection with one line.
Car Accident – This one discusses the choices you make. I mean, they’re all about the choices you make, but this one singles out and defines that theme. The character’s consideration of her life’s paths are especially bleak:
This one is more dramatic than anything. Here, distancing himself from his parents, meth has turned the character into something that, behavior-wise, almost doesn’t even seem human anymore.
Go to the website, linked above in the first sentence, to check out the rest.